VALUE
Be Bordereless
Go beyond any differences / expectations toward yourself & toward society
Be Proactive Game-Changer
Challenge status-quo & create new value
Be Together
Face facts, listen to voices, and sort things out to make users really happy
Be User-FUTURE oriented
Provide greatest experiences rather than just problem-solving
Be Casual but Professional
Always stay casual but professional in any situation
Execute Simple & Agile
Get rid of meaningless worries/concerns, just execute simple & agile.
Keep fighting
Don’t be afraid of mistakes, learn from it, get up, and turn situation around to the best!
Play as a Team
Create borderless society with users & internal/external teams