Go beyond any differences / expectations toward yourself & toward society
Challenge status-quo & create new value
Face facts, listen to voices, and sort things out to make users really happy
Provide greatest experiences rather than just problem-solving
Always stay casual but professional in any situation
Get rid of meaningless worries/concerns, just execute simple & agile.
Don’t be afraid of mistakes, learn from it, get up, and turn situation around to the best!
Create borderless society with users & internal/external teams